How You Can Make Your Restaurant’s Website Spanish-Friendly
Are you aware that there are about 37 million in the United States that know how to speak the Spanish language? What this means is that for those who have websites they need to do their best so that they can cater to this segment of the population. This number represents a big marketing opportunity for you that you can capitalize if you take steps to do so. You wouldn’t want them to choose your competitors over you just because you didn’t find ways to cater to them, won’t you?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. This means that those who speak Spanish will feel at home whenever they visit your website. Read on to find a few ways by which you can do that.
Of course the first thing that you need to do is to take steps to make sure that the content in your website can be translated to Spanish. If you cannot have all of it translated then at least have the most important parts translated. The most important parts of the website would have to be the menu and of course the contact details of the restaurant.
But if you can find a way the best practice would still have to be a website that can be fully translated to Spanish. What Spanish customers just need to do is to click on the Spanish flag and it becomes translated.
After taking care of the content you also need to take care of using the language of the Spanish for the purposes of SEO. This is done with the use of hreglang tags. You also need to think carefully your website’s structure. If you cannot have a fully translatable website then what you can have instead is a sister website that has Spanish content. You can see some examples of this kind of sites on the internet.
The second thing that you have to consider for your Spanish customers is the use of euphemisms and idioms. There are some euphemisms and idioms that do not translate well in Spanish.
The third thing that you need to take care of is the bilingual links. Here you have the option of having only the top-level links in both languages. This will allow the Spanish customers to be able to navigate easily in your website.
An example of a bilingual link would be the link to the local hoteles that are around your restaurant. This will direct them to the hoteles that are found in your area. You can contact hoteles for advertising partnerships for this. When the hoteles are booked from your website you will earn something from that. This is an example of affiliate advertising that many hoteles practice already.